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There’s a stinky elephant that lives in every single gym on the planet. Most fitness pros and exercisers like to pretend it’s not there. But it’s already ridiculously huge and it’s getting bigger. And today, we’re going to talk about it. (No, it’s not the sweaty guy by the bench press.)
Here it is:
Most of the people who start an exercise routine never make it to their goals.
(Exhale. Doesn’t it feel good to get that out in the open?)
Those disappointed people contributed to spending a combined total of nearly $100 billion last year on fitness. Isn’t that crazy? For most, fitness is a casino where the house always wins.
And why would you keep playing a game that you always lose?
Answer: you don’t; you quit.
And that’s a problem.
We’ve been committed to ending the quitting for a long time. And we’re working hard to support you to get back on the fitness wagon and stay on the wagon permanently.
Now that we addressed the elephant in the room, let’s talk about the reason why so many people are unsuccessful at fitness. Why do so many people quit?
They quit before they reached their goals because they didn’t begin within. In other words, they were unsuccessful because they didn’t have a good foundation of habits to support them in getting what they want.
They thought they could just start exercising and then get fit. They oversimplified the process.
Changing habits is the real work.
And eventually, they just gave up going to the gym because it was too hard.
And the truth is, most fitness programs and professionals aren’t helping. They don’t really work because they don’t address all of the stuff that really makes a difference in your success.
They show up like a master chef who spends hours teaching you how to eat cake but never sharing the recipe! (BTW, if you find a program that actually includes cake, sign us up!)
They tell you what equipment to use and exactly how you should move your body to get the results you want. Some of the best programs even tell you what you should eat (probably not cake).
Essentially, they tell you what your new exercise habits should be without telling you about the habits you need to have in place as a foundation in order to really be successful at living a healthier life. And none of them actually help you develop those new habits from the ground up.
And so, all those millions of people are spending billions of dollars to build a house on the sand. And when the storms of life come, it all washes away.
Now, before a bunch of trainers show up outside my house tonight with torches and pitchforks, let me just say that I don’t believe trainers and program designers are evil. They really want to help you and they know what they’re talking about.
And if you’re already working with a trainer or using a different fitness program, don’t quit. But in addition to exercise, you need to find a way to give attention to all the other habits that will impact your fitness.
We created Begin Within to help you quit quitting! Sure, we will train you virtually so you can add exercise into your busy life from the place that it works best for you. But we also want to help you to focus on the habits that will impact your health and wellness even more than exercise.
Want to get a jump start on changing habits? Check out our free workshop by clicking the image below.
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